A Guide to Monetize Your Streaming Passion - Twitch Affiliate Program

March 05, 2024

Dive into the world of Twitch Affiliate Program with our comprehensive guide. Uncover the eligibility criteria, revenue opportunities to elevate your streaming journey

Twitch Affiliate Program

Twitch, the online streaming platform that has become synonymous with live video game content, holds the key to a dynamic online community and a new way to carve a professional path for gamers and multimedia content creators alike. The Twitch Affiliate Program represents the initial stepping stone toward monetizing your streaming passion, and in this comprehensive guide, we'll delve into everything you need to know to thrive within this program and beyond.

Overview of the Twitch Affiliate Program

The Twitch Affiliate Program serves as a mid-tier platform in the Twitch monetization ecosystem, bridging the gap between beginners and seasoned streamers who've already achieved the prestigious Partner status. It was launched in 2017, the Affiliate Program’s core objective is to empower emerging streamers by providing them with tools to optimize their channels, grow their audience, and earn revenue from their Twitch activities.

How Does It Differs from the Twitch Partner Program?

While both the Affiliate and Partner Programs share many features, such as the ability to earn money through several Twitch-affiliated revenue streams, including subscriptions and Bits, the process of reaching each status varies. Partners have a higher viewership and content requirement compared to Affiliates, and they receive additional revenue opportunities, stream quality options for subscribers, and promotional support from Twitch.

Requirements for Becoming an Affiliate

Eligibility criteria and application process

To qualify for the Affiliate Program, Twitch streamers need to meet these requirements over a 30-day period:

  • Stream for at least 8 hours
  • Broadcast on 7 unique days
  • Obtain an average of three viewers at once
  • Reach a minimum of 50 followers

Once these benchmarks are met, Affiliates are invited by Twitch via email to join the program and begin the journey of revenue generation.

Benefits of Becoming an Affiliate

1. Monetization options

The cornerstone of the Affiliate Program is the ability to earn via various channels, with the central focus being subscriptions and Bits. Subscriptions offer a recurring monthly revenue stream, while viewers can "cheer" for their favorite Affiliates using Bits, a virtual good you can buy on the platform. Affiliates also earn from game sales and ads when they reach a certain status.

2. Access to exclusive features

Twitch Affiliates gain access to exclusive benefits, including custom Cheermotes and sub badges, video storage, and the ability to run ads on their streams to generate additional revenue.

3. Support from the Twitch community

Becoming an Affiliate is more than just unlocking revenue - it's an endorsement from Twitch, and a display of your commitment to the platform and its community. This can help you garner more attention and support from fellow Twitch users and viewers.

4. Recognition and validation

Being accepted into the Twitch Affiliate Program is a sign of recognition from the platform and its community. It shows that a streamer has put in the time and effort to grow their channel and provide engaging content.

5. Growth potential

With the opportunities provided by the Twitch Affiliate Program, streamers have the potential to grow their audience and reach a wider audience. This can lead to more engagement, sponsorships, and other partnerships outside of the platform.

6. Sense of achievement

Finally, becoming a Twitch Affiliate is an accomplishment for many streamers. It shows that they have built a community and established themselves as a content creator on one of the largest streaming platforms in the world.

How to Maintain Affiliate Status?

Engagement and streaming requirements

Affiliate status is maintained by continuously fulfilling the requirements of the Program, which includes streaming regularly, engaging with your audience, and growing your community. Ensuring a lively channel by actively streaming will help retain your subscriber base and encourage recurring viewership.

Building and retaining a loyal audience

Interacting with your audience via chat, maybe even across social media platforms, and developing a streaming persona that resonates will foster community growth and commitment. It's a reciprocal relationship, and building that bond is key to holding on to your Affiliate status.

Tips for Success as a Twitch Affiliate

Consistency in streaming schedule

Time is one of the most precious resources on Twitch. By establishing and adhering to a steady streaming schedule, you not only build a predictable experience for your viewers but also improve your chances of discovery on the platform.

Building a personal brand

A successful Twitch streamer isn't just a person playing games - they're a brand. Everything from your stream design to your social media presence should be an outgrowth of a clear and consistent personal brand that viewers can recognize and rally behind.

Engaging with viewers and the Twitch community

Viewer engagement goes beyond mere conversation; it can entail segments tailored to your community's interests, game choices influenced by their feedback, and even offline events. Active participation in the broad Twitchverse also aids in visibility and networking.


1. What is the Affiliate Program for Twitch?

Through the Twitch Affiliate Program, content producers can get money from their streams by getting paid for game purchases, bits, and subscriptions. Additionally, it offers a number of features and tools to support streamers in building their communities.

2. How can I sign up for Twitch affiliate?

You must fulfil specific requirements given forth by Twitch in order to become an Affiliate, including broadcasting on at least seven separate days, obtaining at least 50 followers, and streaming for at least 500 minutes during the previous thirty days. You can use your dashboard to apply for the program once you've fulfilled these conditions

3. Is there a joining fee or subscription fee for the Twitch Affiliate Program?

No, there is no joining fee or subscription fee for the Twitch Affiliate Program. It is completely free to join.

4. What kind of perks and benefits do I get as a Twitch Affiliate?

As a Twitch Affiliate, you will have access to various tools and features such as emotes, custom chat badges, and priority customer support. You will also receive a share of revenue from subscriptions, bits, and game sales on your channel.

5. How much can I earn when I join Twitch Affiliate Program?

The amount of money you can make as a Twitch Affiliate varies and is dependent on various factors such as the number of subscribers, viewership, and engagement. Additionally, the revenue share for affiliates is different from that of Twitch Partners.

6. As a Twitch Affiliate, may I stream on multiple platforms?

Yes, you can stream on other platforms as long as you adhere to the exclusivity clause in the Twitch Affiliate Agreement. This means that your content must be exclusive to Twitch for 24 hours before being uploaded or streamed elsewhere.

7. If I'm not a Twitch Affiliate, can I still make money off of my content?

Yes, there are other ways to earn money from your content on Twitch, such as through sponsorships, donations, and affiliate marketing. However, the Twitch Affiliate Program provides additional tools and features to help you monetize your streams.

8. What happens if I don't meet the criteria for the Twitch Affiliate Program?

If you do not meet the criteria for the Twitch Affiliate Program, you can continue streaming on Twitch and work towards meeting the requirements. On the platform, you can also investigate further options for making money off of your material.

9. How can I monitor my Twitch Affiliate earnings?

You can track your earnings through your dashboard, which provides detailed information about your revenue from subscriptions, bits, and game sales. You will also receive monthly payouts for your earnings.

10. Can my status as a Twitch Affiliate be lost?

It is possible to lose your Twitch Affiliate status if you don't fulfil the requirements for ongoing eligibility. This entails keeping an average of three or more concurrent viewers and continuously streaming for at least 500 minutes during the last thirty days.


The Twitch Affiliate Program provides a platform for development, education, and community building rather than just a way to start earning money. By embracing the ethos of the Program, maintaining consistent and engaging content, and continually enhancing your skills as a content creator, you open the door to a world of opportunities where your passion for gaming can become a sustainable enterprise.

For those considering the leap into the Twitch Affiliate Program, remember that gaming content is one of the fastest-growing segments in the digital economy, with viewership and revenue numbers steadily rising. It's an exciting time to be part of this community. So, if live streaming is a passion that ignites a fire within you, there's no better time to start the journey toward the Twitch Affiliate status!

As live streaming continues to grow in popularity, seizing the chance presented by platforms like Twitch will be instrumental in establishing a successful streaming career. Whether for fun, fame, or financial gain, Twitch, as a medium, offers an avenue for gamers that was hitherto uncharted. The Twitch Affiliate Program is your flag in the ground and a commitment to your craft, your community, and your future.

Category: Twitch